Have you met anyone?

One of the things I have noticed about many business people is that many have little idea of exactly who their target market is. And I want to explore that subject over the next few weeks.

However this week lets look at the concept of asking for “anyone”.

When asked who is a good referral for them many people will say something like…”anyone in the ………………. business”! Or on a similar track….. “someone in the …………….. business”!

In all my years of networking and the thousands of people I have yet to meet a person called “someone” or “anyone”.

You might say isn’t that being a little pedantic?

And if you think so, ask your networking group to name the specific people they think of when you ask for “someone” or “anyone” and see who they come up with – most times there are no names.

So what to do?

1.    Make a list. List all the specific people by name, title and company that you would like an introduction too.
2.    Make another list. List all the business categories where someone in that category would a potential client or source of clients.
3.    Start asking. When next you are given the opportunity to say who is a good referral for you, name someone on your list.

You will be amazed at the connections your network has if you just help them target exactly who you want to meet!